Project 3 Urban Starter | Sourdough BakeryBrand Identity & Packaging Design
Urban Starter brings fresh energy to traditional sourdough, where artisanal craft meets city attitude. This brand identity merges the authenticity of handcrafted bread with vibrant contemporary design, creating a dynamic bakery experience that kickstarts your day with modern spirit.
The centrepiece of the identity is a distinctive logo where the "U" is personified as a city dweller carrying a sourdough loaf, merging urban lifestyle with artisanal baking. This playful yet sophisticated approach extends across all brand touchpoints, creating a unique personality that resonates with modern city customers.